Overview
Understand your customers like never before with comprehensive activity tracking for Magento 2. Monitor page views, cart behaviour, search patterns, and purchase journeys to optimise your store and increase conversions through data-driven insights.
Key Features
- Real-time customer activity monitoring
- Cart abandonment tracking and recovery
- Page view heatmaps and analytics
- Search term and filter usage tracking
- Customer journey mapping
- Product interest and wishlist analytics
- Email and marketing campaign tracking
- Mobile vs desktop behaviour analysis
- Geographic activity insights
- Automated reporting and alerts
What You Can Track
🛒 Shopping Behaviour
- Products viewed and time spent
- Add to cart and removal patterns
- Checkout abandonment points
- Purchase completion rates
🔍 Search Patterns
- Popular search terms
- Zero result searches
- Filter and category usage
- Search to purchase conversion
📱 Device & Location
- Mobile vs desktop usage
- Geographic activity patterns
- Browser and device preferences
- Session duration and pages per visit
Business Benefits
- Increase Sales: Identify and address cart abandonment patterns
- Improve User Experience: Understand navigation pain points
- Optimise Inventory: Track product interest and demand patterns
- Personalise Marketing: Target customers based on behaviour data
- Reduce Bounce Rate: Identify pages causing customer exit
- Better Product Placement: See which products get most attention
Reporting Dashboard
📊 Real-Time Analytics
4.2
Avg. Session Duration
Cart Recovery Features
🛒 Reduce Abandoned Carts
- Exit Intent Detection: Capture customers about to leave
- Email Reminders: Automated cart recovery email sequences
- Discount Triggers: Offer incentives to complete purchases
- Real-time Notifications: Alert staff to high-value abandonments
Installation Guide
- Download the extension from GitHub
- Upload to your Magento 2 root directory
- Run:
php bin/magento module:enable Rathsh_ActivityTracker
- Run:
php bin/magento setup:upgrade
- Run:
php bin/magento cache:flush
- Configure in Admin Panel: Reports → Customer Activity
Privacy & Compliance
- GDPR compliant data collection
- Cookie consent integration
- Data anonymisation options
- Configurable retention periods
- Customer opt-out capabilities
Export & Integration
- CSV export for all reports
- Google Analytics integration
- Email marketing platform sync
- API endpoints for custom integrations
System Requirements
- Magento 2.3.0 or higher
- PHP 7.3 or higher
- MySQL 5.7 or higher
- Additional database storage for tracking data